Our store was envisioned not as a traditional retail space, but as an evolving gallery. Here each rug isn’t just displayed, it’s revealed. The space invites slow discovery. Rugs don’t shout for attention all at once; they emerge gradually, like stories waiting to be uncovered. You don’t just look, you move, pause, and feel. Each corner holds something unexpected. We created “mounds” which are soft, sculptural forms draped in rugs where you can sit, lie down, or simply linger. These aren’t just seating areas; they’re places to connect with the texture, color, and craftsmanship of our work up close.